Post by sumiseo558899 on Nov 7, 2024 0:47:26 GMT -5
SMS in companies:
Currently, with the great technological advances we have experienced in recent years regarding mobile devices, we can conclude that these have been gradually increasing over the last decade.
People are becoming more dependent on mobile devices to carry out their daily tasks, and as a result, large multinationals are investing more in the search for innovations and improvements to devices.
From a business perspective content writing service
and in terms of marketing, trade through this medium has become extremely profitable, being targeted by large companies and facilitating their campaigns through these services.
In this article we will discuss how Express SMS sending works .
Also known as SMS Marketing, its usefulness allows you to optimize time and costs through this marketing tool.
What is SMS Express and how does it work:
SMS ( Short Message Service ) Marketing is a marketing strategy used by many companies and brands to, for example, schedule appointments, notify, advertise, inform and/or maintain contact with the customer , improving loyalty between the company and its target audience through sending SMS.
For your company to have access to this marketing strategy, it is essential to find an application or website that provides these services, in which the company can customize the sender, add links that refer to other websites and work on your personalized text that you intend to direct to your target audience.
See the ideal solution for SMS Express >
View SMS platform
SMS as a marketing strategy?
According to research published by COUNTERPOINT , one in four people with mobile devices spend more than seven hours a day in front of the device and almost half of these people spend around five hours a day on it.
The vast majority of the world's population uses their smartphones between three and five hours a day, representing 29% of the population;
Those who use the device for more than seven hours come next, with 26%, and users who use the device for less than an hour represent just 4% of the total population.
With this we can conclude that sending SMS becomes more accessible due to the high percentage of opening and reading, as most people open messages within the first three minutes of receiving them .
Due to the new trend of walking around with their mobile device in hand more and more, people tend to always read their messages and even those who do not have the possibility or opportunity to open it at the moment will find it in the notification bar, which ends up functioning as a kind of “second chance”.
This tool, like all others, also has its main advantages and disadvantages, the highlights of which are:
Main advantages of SMS EXPRESS | SMS MARKETING:
High probability of reading;
Quick access to customer contact;
Low cost of sending messages;
Excellent conversion rate, as in the vast majority of cases the customer is led to take some action;
Flexibility, as it can be sent to a larger or smaller number of people;
Instantaneity, since the average message takes around 5 seconds to send, regardless of the number of SMS sent.
Main disadvantages of SMS EXPRESS | SMS MARKETING:
Graphic limitations, as with SMS Marketing it is only possible to add text, unlike other tools that allow the use of images;
Dependence on telecommunications operators;
Reduced space, so the text that will be directed to the client must be simple, clear and objective.
smsonline.pt
How to use SMS Marketing – SMS Express :
Before you start thinking about using this tool, it is extremely important to know what your objectives and goals are. Examples of action objectives include the following:
Increase sales;
Inform your audience;
Get feedback through a questionnaire survey;
Improve or maintain customer relationships.
Next, define your strategy, segmenting your target audience and achieving the objectives for each segment, always remembering that there is limited space for your campaign. Make sure that your text gets straight to the point and that the customer understands the content of the message at a glance.
Next, find an SMS Marketing or SMS Express software and organize your database according to the objective selected for each segment of your target audience. This way, you only need to focus on your strategy, your objectives and how to execute SMS Marketing in the most correct way.
Still talking about what should be included in the text, always make sure that the customer has given permission to be contacted, as this prevents the company from wasting money and does not compromise its image, as sending SMS without the customer's permission may be seen by consumers as invasive and inconvenient, which consequently results in an unsatisfied and lost customer.
Is SMS Marketing | SMS Express becoming more popular?
In a world where new technological advancements are constantly changing and revolutionizing the text messaging environment, it’s interesting to see that SMS hasn’t really changed that much and continues to be a very popular method for brands to stay in touch with their customers.
There are Facebook Messenger messages, WhatsApp messages and many other platforms, but when analyzing this interesting discussion, it is important to take into account that mobile devices have become increasingly smarter over the years.
This means that for the message to be read on these new platforms, you need to have an account on them, activate notifications, and actually open them without confusing messages from groups of friends with promotional messages from companies. Therefore, they are interesting channels, but they do not have the same objectivity and effectiveness when compared to sending SMS .
Also see the article on some tips for the correct use of SMS marketing
Brands Can’t Ignore SMS Marketing in the Future
The text message marketing industry is getting busier every year, and that’s because mobile devices are getting smarter, which means they’re providing more sophisticated features and experiences.
Brands are always looking for the best vehicle to deliver these new features, offers and mobile experiences to consumers and they can’t ignore that one vehicle is text messaging marketing due to its incredible 99% open rate.
Currently, with the great technological advances we have experienced in recent years regarding mobile devices, we can conclude that these have been gradually increasing over the last decade.
People are becoming more dependent on mobile devices to carry out their daily tasks, and as a result, large multinationals are investing more in the search for innovations and improvements to devices.
From a business perspective content writing service
and in terms of marketing, trade through this medium has become extremely profitable, being targeted by large companies and facilitating their campaigns through these services.
In this article we will discuss how Express SMS sending works .
Also known as SMS Marketing, its usefulness allows you to optimize time and costs through this marketing tool.
What is SMS Express and how does it work:
SMS ( Short Message Service ) Marketing is a marketing strategy used by many companies and brands to, for example, schedule appointments, notify, advertise, inform and/or maintain contact with the customer , improving loyalty between the company and its target audience through sending SMS.
For your company to have access to this marketing strategy, it is essential to find an application or website that provides these services, in which the company can customize the sender, add links that refer to other websites and work on your personalized text that you intend to direct to your target audience.
See the ideal solution for SMS Express >
View SMS platform
SMS as a marketing strategy?
According to research published by COUNTERPOINT , one in four people with mobile devices spend more than seven hours a day in front of the device and almost half of these people spend around five hours a day on it.
The vast majority of the world's population uses their smartphones between three and five hours a day, representing 29% of the population;
Those who use the device for more than seven hours come next, with 26%, and users who use the device for less than an hour represent just 4% of the total population.
With this we can conclude that sending SMS becomes more accessible due to the high percentage of opening and reading, as most people open messages within the first three minutes of receiving them .
Due to the new trend of walking around with their mobile device in hand more and more, people tend to always read their messages and even those who do not have the possibility or opportunity to open it at the moment will find it in the notification bar, which ends up functioning as a kind of “second chance”.
This tool, like all others, also has its main advantages and disadvantages, the highlights of which are:
Main advantages of SMS EXPRESS | SMS MARKETING:
High probability of reading;
Quick access to customer contact;
Low cost of sending messages;
Excellent conversion rate, as in the vast majority of cases the customer is led to take some action;
Flexibility, as it can be sent to a larger or smaller number of people;
Instantaneity, since the average message takes around 5 seconds to send, regardless of the number of SMS sent.
Main disadvantages of SMS EXPRESS | SMS MARKETING:
Graphic limitations, as with SMS Marketing it is only possible to add text, unlike other tools that allow the use of images;
Dependence on telecommunications operators;
Reduced space, so the text that will be directed to the client must be simple, clear and objective.
smsonline.pt
How to use SMS Marketing – SMS Express :
Before you start thinking about using this tool, it is extremely important to know what your objectives and goals are. Examples of action objectives include the following:
Increase sales;
Inform your audience;
Get feedback through a questionnaire survey;
Improve or maintain customer relationships.
Next, define your strategy, segmenting your target audience and achieving the objectives for each segment, always remembering that there is limited space for your campaign. Make sure that your text gets straight to the point and that the customer understands the content of the message at a glance.
Next, find an SMS Marketing or SMS Express software and organize your database according to the objective selected for each segment of your target audience. This way, you only need to focus on your strategy, your objectives and how to execute SMS Marketing in the most correct way.
Still talking about what should be included in the text, always make sure that the customer has given permission to be contacted, as this prevents the company from wasting money and does not compromise its image, as sending SMS without the customer's permission may be seen by consumers as invasive and inconvenient, which consequently results in an unsatisfied and lost customer.
Is SMS Marketing | SMS Express becoming more popular?
In a world where new technological advancements are constantly changing and revolutionizing the text messaging environment, it’s interesting to see that SMS hasn’t really changed that much and continues to be a very popular method for brands to stay in touch with their customers.
There are Facebook Messenger messages, WhatsApp messages and many other platforms, but when analyzing this interesting discussion, it is important to take into account that mobile devices have become increasingly smarter over the years.
This means that for the message to be read on these new platforms, you need to have an account on them, activate notifications, and actually open them without confusing messages from groups of friends with promotional messages from companies. Therefore, they are interesting channels, but they do not have the same objectivity and effectiveness when compared to sending SMS .
Also see the article on some tips for the correct use of SMS marketing
Brands Can’t Ignore SMS Marketing in the Future
The text message marketing industry is getting busier every year, and that’s because mobile devices are getting smarter, which means they’re providing more sophisticated features and experiences.
Brands are always looking for the best vehicle to deliver these new features, offers and mobile experiences to consumers and they can’t ignore that one vehicle is text messaging marketing due to its incredible 99% open rate.