Post by surovyakter on Jul 31, 2024 2:06:52 GMT -5
Basically, Social Selling consists of a set of sales techniques that allow you to identify, approach and convert new prospects through social networks.
The main focus is on people, i.e. your targeted potential customers, to develop relationships with them through social media.
Networking plays an important role in the Barbados Email List business world, however, the Internet has diversified opportunities and meeting places.
And why has the Internet become a “gold mine” for business? Simply because it has abolished distance and time. Consumers have 24/7 access to the information they need about products and services they want to buy, and they are just a click away from their supplier.
Do you want to know if this technique will work for your company?
We have prepared this complete tutorial on social selling that will show you how beneficial this strategy can be for your business.
Summary:
What is not social selling?
The four pillars of social selling
1. Create the right image of your brand
2. Build relationships with the right people
3. Provide relevant content to reinforce brand authority
4. Build a relationship of trust
How does social selling work on different channels?
Linkedin
YouTube
Twitter
Instagram
Facebook
What are the benefits of social selling?
1. Obtain a privileged relationship with your different clients
2. Increase and improve your sales
3. Save time and money
4. Shorter sales cycle
5. Improved Up-Sell, Re-sell and Cross-Sell
6. Help retain customers
How to measure the results of Social Selling strategies?
Tips and strategies for getting started with Social Selling
Conclusion
What is not Social Selling?
We don’t want to “reveal the wheel” or focus too much on the definition of social selling with this text. We’re going to delve a little deeper and try to make everything as clear and practical as possible for you. That said, let’s focus for a moment on what the social selling technique is NOT.
When we talk about sales, social media and building customer relationships, it is common for some people to associate it with marketing and outsource all responsibility to this team, but social selling has nothing to do with outsourcing the strategy to marketing.
Since this is about building relationships between sellers and customers, it is important that content creation is done by sellers.
Be careful with automation. Social selling is not about sending messages and lack of personalization, it is quite the opposite. Create content and maintain authentic and personalized contacts and avoid shallow messages like this:
Screenshot of an automated message on social media
Speaking of personalization and authenticity, building your social selling strategy is not a one-off or a one-time event, as it is about building a relationship, simply sharing one thing and disappearing is not a good start.
Although it is a sales strategy, social selling is not about selling. It is about building and developing lasting relationships with your buyers. Seek to cultivate long-term relationships and see your customers come back for more.
If you want to hear a great example from the B2B market talking about how to scale in Social Selling, you can access this video and check out one of the references in sales in Brazil, Thiago Reis, CEO of Growth Machine, talking about the topic.
The 4 pillars of Social Selling
1. Create the right image of your brand
In any environment, your personal brand is important. In the online environment, we can say that it is even more important, because it is the first thing your customers will see and what you show will be how they will see your brand.
Focus on how you would like your customers to see you and share content based on that. Here are some tips that can help you think about and better understand how to build your image:
When your customers think of your company, what do they praise?
What references do your customers have when your business is mentioned?
When compared to another company, what sets your company apart?
If you can answer these questions, they need to be shared with others.
2. Build relationships with the right people
As mentioned before, in the social selling strategy, building relationships is important, but they are not random relationships. You need to connect with the right people!
Through good networking, you will be able to create more lasting relationships, with more purpose and also win over your audience every day.
Remember: quality is better than quantity.
3. Provide relevant content to reinforce brand authority
Nowadays, we are constantly bombarded with content on different networks, so when thinking about your strategy, don't be just another one.
Create content relevant to your customers' questions and insights, help them with their issues, and watch your brand expand and grow as a trusted brand that cares about what your customers have to say and their objections.
4. Build a relationship of trust
The main focus of this strategy is on the relationship created by the seller with their potential customers.
Selling more is just the final product formed from good digital positioning, clarity, transparency and engagement with your customers.
customer-retention
How does Social Selling work on different channels?
This decision is made based on the product you are selling and the right audience.
The Sophisticated Marketer's Guide to LinkedIn reports that 94% of B2B marketers use LinkedIn as a content distribution channel, compared to 89% for Twitter and 77% for Facebook and YouTube.
While each platform offers its own audience reports and sometimes business opportunities, LinkedIn's Sales Navigator tool provides personalized communication and in-depth performance analytics.
Statistics about LinkedIn
Source: Image translated from The Sophisticated Marketer's Guide to LinkedIn
1. Linkedin
LinkedIn Sales Navigator
LinkedIn Sales Navigator is the most powerful networking tool for B2B salespeople.
It expands the boundaries beyond regular LinkedIn accounts to view profiles and interact with them.
Search filters allow you to narrow down your search results and enable salespeople to connect with C-level executives.
You can also create your lists based on leads and accounts — tags come in handy!
Within LinkedIn, you can also count on Snov.io to help you find clients. With the LI Lead Finder tool , you can search and save potential clients from LinkedIn personal profiles. Learn how to install the extension to search for personal profiles on LinkedIn .
In fact, our complete guide shows you how you can do social selling on LinkedIn in a scalable way.
2. Youtube
Screenshot of Snov.io's YouTube page
YouTube is a video platform that has existed for approximately 17 years and even with the passing of time, it is still widely used and remains among the most accessed platforms among users.
If on Instagram you can follow in real time the lives of those you like and admire and even the brands you identify with, on YouTube, this relationship can become even closer, because with the focus on longer videos, you can still follow what you like, but with more details and from another perspective that no other social network shows.
To be able to build a good social selling strategy on YouTube, in addition to creating a channel for your brand, you will need to identify your target audience to speak directly to them, creating videos that meet their needs and interests.
On your channel, videos should be educational and informative, not just an advertisement for your products.
Consider reviewing products and services related to your business. This helps users understand the product better and can encourage purchases. Remember that social selling is about building relationships with your customers, so whenever possible, respond to comments and interact with your subscribers.
Finally, the tip is: make connections with your other networks. When a video comes out on YouTube, post a cut on Instagram for example and invite your followers to access the full content.
The main focus is on people, i.e. your targeted potential customers, to develop relationships with them through social media.
Networking plays an important role in the Barbados Email List business world, however, the Internet has diversified opportunities and meeting places.
And why has the Internet become a “gold mine” for business? Simply because it has abolished distance and time. Consumers have 24/7 access to the information they need about products and services they want to buy, and they are just a click away from their supplier.
Do you want to know if this technique will work for your company?
We have prepared this complete tutorial on social selling that will show you how beneficial this strategy can be for your business.
Summary:
What is not social selling?
The four pillars of social selling
1. Create the right image of your brand
2. Build relationships with the right people
3. Provide relevant content to reinforce brand authority
4. Build a relationship of trust
How does social selling work on different channels?
YouTube
What are the benefits of social selling?
1. Obtain a privileged relationship with your different clients
2. Increase and improve your sales
3. Save time and money
4. Shorter sales cycle
5. Improved Up-Sell, Re-sell and Cross-Sell
6. Help retain customers
How to measure the results of Social Selling strategies?
Tips and strategies for getting started with Social Selling
Conclusion
What is not Social Selling?
We don’t want to “reveal the wheel” or focus too much on the definition of social selling with this text. We’re going to delve a little deeper and try to make everything as clear and practical as possible for you. That said, let’s focus for a moment on what the social selling technique is NOT.
When we talk about sales, social media and building customer relationships, it is common for some people to associate it with marketing and outsource all responsibility to this team, but social selling has nothing to do with outsourcing the strategy to marketing.
Since this is about building relationships between sellers and customers, it is important that content creation is done by sellers.
Be careful with automation. Social selling is not about sending messages and lack of personalization, it is quite the opposite. Create content and maintain authentic and personalized contacts and avoid shallow messages like this:
Screenshot of an automated message on social media
Speaking of personalization and authenticity, building your social selling strategy is not a one-off or a one-time event, as it is about building a relationship, simply sharing one thing and disappearing is not a good start.
Although it is a sales strategy, social selling is not about selling. It is about building and developing lasting relationships with your buyers. Seek to cultivate long-term relationships and see your customers come back for more.
If you want to hear a great example from the B2B market talking about how to scale in Social Selling, you can access this video and check out one of the references in sales in Brazil, Thiago Reis, CEO of Growth Machine, talking about the topic.
The 4 pillars of Social Selling
1. Create the right image of your brand
In any environment, your personal brand is important. In the online environment, we can say that it is even more important, because it is the first thing your customers will see and what you show will be how they will see your brand.
Focus on how you would like your customers to see you and share content based on that. Here are some tips that can help you think about and better understand how to build your image:
When your customers think of your company, what do they praise?
What references do your customers have when your business is mentioned?
When compared to another company, what sets your company apart?
If you can answer these questions, they need to be shared with others.
2. Build relationships with the right people
As mentioned before, in the social selling strategy, building relationships is important, but they are not random relationships. You need to connect with the right people!
Through good networking, you will be able to create more lasting relationships, with more purpose and also win over your audience every day.
Remember: quality is better than quantity.
3. Provide relevant content to reinforce brand authority
Nowadays, we are constantly bombarded with content on different networks, so when thinking about your strategy, don't be just another one.
Create content relevant to your customers' questions and insights, help them with their issues, and watch your brand expand and grow as a trusted brand that cares about what your customers have to say and their objections.
4. Build a relationship of trust
The main focus of this strategy is on the relationship created by the seller with their potential customers.
Selling more is just the final product formed from good digital positioning, clarity, transparency and engagement with your customers.
customer-retention
How does Social Selling work on different channels?
This decision is made based on the product you are selling and the right audience.
The Sophisticated Marketer's Guide to LinkedIn reports that 94% of B2B marketers use LinkedIn as a content distribution channel, compared to 89% for Twitter and 77% for Facebook and YouTube.
While each platform offers its own audience reports and sometimes business opportunities, LinkedIn's Sales Navigator tool provides personalized communication and in-depth performance analytics.
Statistics about LinkedIn
Source: Image translated from The Sophisticated Marketer's Guide to LinkedIn
1. Linkedin
LinkedIn Sales Navigator
LinkedIn Sales Navigator is the most powerful networking tool for B2B salespeople.
It expands the boundaries beyond regular LinkedIn accounts to view profiles and interact with them.
Search filters allow you to narrow down your search results and enable salespeople to connect with C-level executives.
You can also create your lists based on leads and accounts — tags come in handy!
Within LinkedIn, you can also count on Snov.io to help you find clients. With the LI Lead Finder tool , you can search and save potential clients from LinkedIn personal profiles. Learn how to install the extension to search for personal profiles on LinkedIn .
In fact, our complete guide shows you how you can do social selling on LinkedIn in a scalable way.
2. Youtube
Screenshot of Snov.io's YouTube page
YouTube is a video platform that has existed for approximately 17 years and even with the passing of time, it is still widely used and remains among the most accessed platforms among users.
If on Instagram you can follow in real time the lives of those you like and admire and even the brands you identify with, on YouTube, this relationship can become even closer, because with the focus on longer videos, you can still follow what you like, but with more details and from another perspective that no other social network shows.
To be able to build a good social selling strategy on YouTube, in addition to creating a channel for your brand, you will need to identify your target audience to speak directly to them, creating videos that meet their needs and interests.
On your channel, videos should be educational and informative, not just an advertisement for your products.
Consider reviewing products and services related to your business. This helps users understand the product better and can encourage purchases. Remember that social selling is about building relationships with your customers, so whenever possible, respond to comments and interact with your subscribers.
Finally, the tip is: make connections with your other networks. When a video comes out on YouTube, post a cut on Instagram for example and invite your followers to access the full content.