Post by moon125 on Nov 1, 2024 22:48:21 GMT -5
Your text does not bring good results? Customers do not accept articles the first time? Articles do not pass the uniqueness check? Does it take a lot of time to create a text ?
This article is suitable for copywriting beginners who want to comprehend the ZEN of copywriting . You will understand what copywriting is . For what purposes an article is written. What mistakes to avoid now, so as not to get hung up on improving literacy in article design later. You will learn how to improve uniqueness to 100% and forget about template phrases.
This article is suitable for copywriting gurus who have been studying this field for several years. You will learn how to find mistakes in your text and correct them. It will become easy to enter psychological triggers. You will see how to format the text to increase its effectiveness. You will be able to sell the text the first time, instead of spending hours on multiple corrections and rewriting .
Read the article to the end to learn how to write quality text that gets paid the first time.
How to write a selling text
Writing is a serious profession. You need to devote a lot of time and effort to studying the field, touching upon the psychology of interaction with the client through words. Write a couple of dozen draft texts to identify your mistakes, correct them and “get your hand in”.
At the same time, copywriting is a subtle art of mastering the Word . The more you master this art, the more your text can sell .
Let's point out right away that the goal of shopify website design a copywriter is to create a text that sells a service, product or product. This is where the concept of "selling text" comes from.
Selling text is a modern concept of advertising text. It skillfully describes the benefit and advantage that the client will receive when purchasing a product, goods or ordering a service.
Let's start from the basics...
Decide on the purpose of the text
Choose a model for writing an article. It will serve you as an alternative to the purpose for which the text is being created.
1. AIDA – is often used in mailings, various booklets, catalogs. The main goal: to get a response from a potential buyer.
Tools :
attention (heading, first paragraph),
interest ( focus on the problem without embellishment),
desire (benefits and advantages of the product that form the customer's desire to buy),
action ( a specific action is given, upon completion of which the client will receive what he wants).
2. ACCA – used in landings, advertising posts. Objective: call to decision-making, through a logical sequence of actions.
Tools :
attention (strong title, hook),
understanding , presenting arguments (demonstrating the value and usefulness of the proposal),
persuasion ( benefits and advantages of the product, persuading the reader to make a choice),
call to action.
3. PMHS – used when interacting with the consumer. Goal: advertising various types of announcements. The model brings the problem to light and at the same time provides its solution.
Tools :
pain ( emphasis on the reader's concerns that the service will solve),
increased pain ( possible consequences, complications, problem if the reader does not take advantage of your offer),
hope ( give hope for a solution to the problem),
solution ( provide a ready-made solution).
4. ODC – short text sentence. Used in advertising announcements. Purpose: to attract, to interest in the offer.
Tools:
offer (a tempting offer in the title, developed in the first paragraph),
limitation on time or quantity,
call to action.
5. PPPP – rationality and emotionality are equally present here. The text is created according to a simple formula: picture + evidence. This model is suitable for all texts.
Tools:
advantages (show the effectiveness of a product or service),
o difference from competitors ( how your product is superior to others, without directly indicating a competitor),
confirmation ( arguments, evidence, product characteristics),
call to action.
6. QUEST – used for a complex product. Smoothly and gently leads the client to the target action.
Tools:
Qualification (filtering out unnecessary audiences through the title),
understanding (acceptance of the reader's problem),
training (tell how your service can solve a client’s problem),
stimulation (show the benefits and advantages of the product),
call to action.
Having decided on the goal, a rough plan for composing the text appears in your head.
Make a plan of the text
Before writing an article, take the time to structure the text. Make a plan in which you describe 4 simple components of a good article:
Start - Problem - Solution - Call to Action
Don't mix these parts together. And don't forget that each of these parts must be in the text. By throwing out one part, you will lose your audience. Give the text a strong foundation.
Remove boring and vague phrases
The use of standard phrases reduces the effectiveness of the text due to the lack of specificity . For example:
"Our company carries out sales";
" We will provide any assistance with finances ";
" We provide various services in the field of construction , " etc.
Before creating the text, ask the customer a few clarifying questions about his product. What competitive advantages does his product have?
Write specifically:
Carpet cleaning - We will clean your carpet from animal hair, traces of children's markers, wine, cola and sad evenings .
Plant - We manufacture fittings, hardware, cable fittings, hardware (screws, nuts, washers) from regular or stainless steel.
Advertising and production company - We provide printing services: printing banners, signs, leaflets, booklets, business cards.
Now the client knows what you do.
This article is suitable for copywriting beginners who want to comprehend the ZEN of copywriting . You will understand what copywriting is . For what purposes an article is written. What mistakes to avoid now, so as not to get hung up on improving literacy in article design later. You will learn how to improve uniqueness to 100% and forget about template phrases.
This article is suitable for copywriting gurus who have been studying this field for several years. You will learn how to find mistakes in your text and correct them. It will become easy to enter psychological triggers. You will see how to format the text to increase its effectiveness. You will be able to sell the text the first time, instead of spending hours on multiple corrections and rewriting .
Read the article to the end to learn how to write quality text that gets paid the first time.
How to write a selling text
Writing is a serious profession. You need to devote a lot of time and effort to studying the field, touching upon the psychology of interaction with the client through words. Write a couple of dozen draft texts to identify your mistakes, correct them and “get your hand in”.
At the same time, copywriting is a subtle art of mastering the Word . The more you master this art, the more your text can sell .
Let's point out right away that the goal of shopify website design a copywriter is to create a text that sells a service, product or product. This is where the concept of "selling text" comes from.
Selling text is a modern concept of advertising text. It skillfully describes the benefit and advantage that the client will receive when purchasing a product, goods or ordering a service.
Let's start from the basics...
Decide on the purpose of the text
Choose a model for writing an article. It will serve you as an alternative to the purpose for which the text is being created.
1. AIDA – is often used in mailings, various booklets, catalogs. The main goal: to get a response from a potential buyer.
Tools :
attention (heading, first paragraph),
interest ( focus on the problem without embellishment),
desire (benefits and advantages of the product that form the customer's desire to buy),
action ( a specific action is given, upon completion of which the client will receive what he wants).
2. ACCA – used in landings, advertising posts. Objective: call to decision-making, through a logical sequence of actions.
Tools :
attention (strong title, hook),
understanding , presenting arguments (demonstrating the value and usefulness of the proposal),
persuasion ( benefits and advantages of the product, persuading the reader to make a choice),
call to action.
3. PMHS – used when interacting with the consumer. Goal: advertising various types of announcements. The model brings the problem to light and at the same time provides its solution.
Tools :
pain ( emphasis on the reader's concerns that the service will solve),
increased pain ( possible consequences, complications, problem if the reader does not take advantage of your offer),
hope ( give hope for a solution to the problem),
solution ( provide a ready-made solution).
4. ODC – short text sentence. Used in advertising announcements. Purpose: to attract, to interest in the offer.
Tools:
offer (a tempting offer in the title, developed in the first paragraph),
limitation on time or quantity,
call to action.
5. PPPP – rationality and emotionality are equally present here. The text is created according to a simple formula: picture + evidence. This model is suitable for all texts.
Tools:
advantages (show the effectiveness of a product or service),
o difference from competitors ( how your product is superior to others, without directly indicating a competitor),
confirmation ( arguments, evidence, product characteristics),
call to action.
6. QUEST – used for a complex product. Smoothly and gently leads the client to the target action.
Tools:
Qualification (filtering out unnecessary audiences through the title),
understanding (acceptance of the reader's problem),
training (tell how your service can solve a client’s problem),
stimulation (show the benefits and advantages of the product),
call to action.
Having decided on the goal, a rough plan for composing the text appears in your head.
Make a plan of the text
Before writing an article, take the time to structure the text. Make a plan in which you describe 4 simple components of a good article:
Start - Problem - Solution - Call to Action
Don't mix these parts together. And don't forget that each of these parts must be in the text. By throwing out one part, you will lose your audience. Give the text a strong foundation.
Remove boring and vague phrases
The use of standard phrases reduces the effectiveness of the text due to the lack of specificity . For example:
"Our company carries out sales";
" We will provide any assistance with finances ";
" We provide various services in the field of construction , " etc.
Before creating the text, ask the customer a few clarifying questions about his product. What competitive advantages does his product have?
Write specifically:
Carpet cleaning - We will clean your carpet from animal hair, traces of children's markers, wine, cola and sad evenings .
Plant - We manufacture fittings, hardware, cable fittings, hardware (screws, nuts, washers) from regular or stainless steel.
Advertising and production company - We provide printing services: printing banners, signs, leaflets, booklets, business cards.
Now the client knows what you do.